Ensure seamless operation with strategies.

The CRM assistant reality check.

This is basically what you expect to be paid for a day’s work. But sometimes it can be hard to find a good point of reference on which to base a fair rate. As a freelancer, it’s common practice to charge an average daily rate.

1. Prepare your script

I’m guessing you already have a script — otherwise, you wouldn’t be here! If your script is well-structured into paragraphs, you’re good to go. But if it’s not, I recommend splitting it into clean, digestible paragraphs.

You’ll understand why in just a second.

2. Open Synthesia AI Video Assistant

Head over to Synthesia. Once you’re in the Synthesia dashboard, go to the top and click on AI Video Assistant. Now, you’ll see a few different options at the top: File, Prompt, and Script.

Since we already have a script, we’ll select Script and paste it in.

3. Choose a Template

Below the script box, you’ll see the Template section. This is where you select the style of your video.

Synthesia offers a variety of templates — I’m choosing Slack Corporate for this example.

Once you’ve found a template you like, click Use Template.

4. Customize Your Brand Kit

Now, let’s move to the Brand Kit section. This is where you:

Set your colors, fonts, and avatar

Maintain a consistent look in every video

You can choose your own brand kit or use a pre-existing one. Here, I’m using the Synthesia company brand kit.

Pro Tips for Freelancers

Here are some quick wins to help you build high-impact videos faster:

• Write scripts in your own voice — this helps with authenticity.
• Keep sentences short and punchy for better AI delivery.
• Use bullet points in scripts to improve pacing.
• Don’t forget to add closed captions for accessibility.

Final Thoughts

Using a video assistant like Synthesia can cut your production time in half. If you're building your CRM workflow, this is a powerful tool to improve your client communication.

Next steps:

1.Write or refine your script.

2.Choose a professional template.

3.Set your brand assets.

4.Publish and share your video.